More than a message, you are offering a moment of intimacy and emotion. This is not an advertising gimmick, but a real communications medium loaded with symbolic value and power.
Every day, it will be gazed upon, inspected, cared for…
Some will talk to it, count its new leaves and then ring round to share the latest news about their "Baby"…

It is a communications tool that grows.  

So Who for ? and When for ?